78% B2B — architects and designers, construction companies, developers, and real estate professionals — operators in the hospitality, HoReCa, and retail sectors
16% B2C — design enthusiasts who regularly attend Milan Design Week
6% B2M — international and local media, both print and digital, covering general and specialized design topics
79% Europe
10% America
8% Asia
2% Africa
1% Oceania
9 Round Tables
4 Talk & Tunes
1 Talk & Taste
6 Private Events
4 DJ Sets
33 Brands
17 Technical Partners
3 Food&Beverage Partners
On the official Instagram channel @nextplacehotel 210,168 users reached, over 3,700 profile visits
Related to posts about the NEXT PLACE HOTEL project on the LinkedIn channel @medelhan 15,734 impressions, over 4,600 clicks, 539 reactions
Average engagement rate: 14.63%
The Playful Living: 2.700
Content related to NEXT PLACE HOTEL distributed through Fuorisalone.it’s social media channels
